Surf—Jaunt
(Student Project: App Campaign)- Concept and branded an new app to solve a real-world problem
- Create a launch campaign to introduce the app to the public
As a student project at SVA, the class was challenged to either rebrand an exisiting app or web service, or invent their own, and then create a campaign utilizing that branding. As a surfer in New York City I chose to create an app that solved a problem I was facing at the time, getting to and from the beach while carrying a surfboard with me. I crated a partnership between Saturday’s NYC and Uber, a ridesharing program specifically for surfers called SURF—JAUNT.