The Port Authority of New York & New Jersey
- Translated long-term engineering endeavors into understandable content for both project stakeholders and the public
- Provided creative recommendations and oversaw animation style and visual representations
As the Port Authority of New York & New Jersey was about to begin extensive work on the PATH train lines, they needed a way to get the word out that wouldn’t lose the viewers interest. Working with Los York, we created a video explaining the history of the PATH trains and why the updates to the infrastructure would benefit PATH riders for years to come.
The success of the PATH video led to the Port Authority client adapting this video style for another upcoming project, the rehabilitation of the George Washington Bridge. This project was bound to effect many more commuters than the PATH train project, so providing levity and reasoning for the upcoming commuter headaches was a must.