JPMorgan Chase & Co.
- National Social Media Campaign
- Spoke to coders in their own language
- Reached recent graduates
- Showed off JPMorgan Chase & Co.’s social impact and global reach
My partner and I were asked to create Instagram and Facebook carousel ads to reach recent graduates and inform them about JPMorgan Chase & Co.’s growing technology arm. The image copy is written in a similar syntax to JavaScript to talk to coders in their own language, so to speak, while the messages speak to the latest generation of programmers who hold the effects of their work on equal footing with the “cool” factor of their employer.