Ball Park Brand’s #100DaysofAngus
- Worked as part of a larger creative team to create daily cross-channel social content
- Also worked with community managers and social team to craft responses to followers when applicable
- Collaborated with Buzzfeed’s Tasty to create recipe videos for unique hot dog recipes
- Helped Ball Park have their most profitable grilling season in twelve years
To help Ball Park’s main line of 100% Angus Beef hotdogs regain prominence, we launched #100DaysofAngus. Kicking off on the official start of grilling season, Memorial Day, we posted gifs, videos, and images across Ball Park’s social channels, driving conversation around recipes, hot dog puns, and grilling tips for 100 days straight. The campaign drove the brand’s engagement up and also delivered their most profitable grilling season in twelve years. You can find more posts from the campaign here.